Tyler Cauble has achieved many prodigious goals in his short professional career. As a new Cutco rep, Tyler made a sale on 98% of his appointments en route to setting a Regional record for a rep’s first 10 days with the company. He went on become the #1 new sales rep in the company for his first year, besting tens of thousands of other new reps that year. By sharing his ambitions and his achievements with his clients, Tyler has been able to create an image of himself as someone who gets things done. Eventually, a real estate developer sought out Tyler for a role with his organization, and Tyler has been able to parlay that role into tremendous professional success, including the achievement of a $1M net worth by the age of 27. If you’re ready to hear some insights on how you can get on the fast track to success in your work, you’ll get just that from the remarkable Tyler Cauble.
077: J. Brad Britton – Cutco Cares – How Philanthropy Can Become A Part Of Your Organization’s Culture
There’s a good chance that if you are reading this, you are among the most fortunate people anywhere. We have an opportunity — perhaps you might even say a responsibility — to spread our good fortune to others. Making acts of service a part of your organization’s culture can impact your communities, and can also build community among your own team. For many years, J. Brad Britton has set the example as a servant leader, and in this conversation, he shares examples of how a company can lead the way in impacting others around them. Our hope is that everyone who listens can implement these concepts where you work or where you live.
Anthony Garcia is an expert in sales training, recruiting, goal-achievement, and motivating salespeople to peak performance. As an 18-year veteran of sales and sales leadership, Anthony has achieved top accolades in the Cutco/Vector Marketing sales organization, in business-to-business sales in the payroll industry, and in the challenging medical sales industry. As the author of the new book, Catapulting Commissions, Anthony provides strategies to sales professionals for maximum goal execution. As host of his own podcast, Anthony interviews some of the world’s top sales performers and entrepreneurs. He is passionate about unlocking the high-performer inside of every sales professional.
Mike Dawid is better known to most people as “Cutco Mike.” He has established a loyal following of over 10,000 customers, and among that following, Mike’s name is synonymous with Cutco. He is on the forefront of innovating ways to promote and brand his business by providing a different, unique experience for his customers. Over the years, he has become one of the top all-time sales reps in the 70+ year history of Cutco. He lives in the St. Louis area with his wife, Rachel, 2 young sons, and a third child on the way.
Kris Mailepors is a leadership consultant and author of a great book titled “The Easy-To-Follow Leader.” Kris spent 8 years in the Cutco/Vector Marketing sales organization, advancing as far as District Manager, where he learned some great fundamentals for leadership. After honing his skills in a variety of roles, Kris founded Bushido Leadership to bring his insights to others. Today, he is also serving as a Senior Manager at Blue Cross, where he has been tasked with refining their leadership development systems. Kris offers practical, actionable advice that can help leaders at any level of success and responsibility.
Andrew Nickerson is the East Valley District Manager for the Cutco/Vector Marketing sales organization, located in the Phoenix AZ metro. A 2-time National Champion manager with the company, Andrew has achieved the pinnacle of success in his role while navigating significant personal adversity. Andrew is a single father of 2 young daughters, one of whom has special needs that demand much of Andrew’s time and attention. Through growing himself and others in his organization, Andrew has been able to build a highly-successful business, while navigating several personal storms. His story is one that will inspire you to overcome your own challenges and succeed in the work you do.
Jon Berghoff epitomizes the “changing lives” theme of this podcast as well as anyone we’ve featured here. As a Cutco rep, Jon raised the bar of possibility for the entire company through his spectacular and unprecedented achievements. Now, as a respected business leader with an international following, Jon is teaching leaders how to multiply their influence through use of the “XChange” method of uniting groups of people, facilitating events, and leading others to embrace revolutionary challenges and opportunities. Jon teaches here how to ask the kinds of questions that open up new worlds of possibility, for yourself and for all those who you lead.
Mike Abramowitz is a giver. As an active philanthropist, Mike provides meals for the needy through PB&J For Tampa Bay and provides insights and inspiration for young people through his G.R.A.B. Community. In his professional life, Mike is a champion sales executive with the Cutco / Vector Marketing sales organization. A 15+ year veteran with the company, Mike is a member of the Cutco/Vector Hall of Fame, and was the #1 District Executive in 2 categories within the company in 2019. He has also written NINE books, including two #1 Amazon bestsellers. By giving selflessly, Mike has able to receive a lot back in his life. His insights can help you understand how you can get more by giving more.
There will come a time in all of our lives when we have to confront our own mortality. At this point, we’ll all be faced with considering the real meaning of our lives, and what’s truly most important to us. Joe Shupp is battling Stage 4 lung cancer right now. During his time as a pastor, he counseled others who were facing similar challenges. His experiences can provide important insights and valuable advice for anyone who someday confronts life’s ultimate test.
The Cutco Sales Professional (CSP) position has experienced an incredible transformation over the past 20 years or so. At the forefront of this evolution has been Cutco’s Director of Sales Development, John Kane. In his role, John has has overseen the development of numerous new ways to sell Cutco, the combination of which has led to incredible growth in the field of professional selling at Cutco. Today, the role of CSP is a lucrative and fulfilling opportunity that continues to grow and evolve year after year. In this conversation, John Kane shares the history and evolution of the CSP position.
Matt King is a star of stars in the professional world. As a leader in Vector/Cutco, he advanced from District to Division Manager in less than 2 years, then built his Division into a National Champion in another 3 years. A juggernaut competitor during his Vector career, Matt produced a staggering $90 million in Cutco sales and was inducted into the company’s Hall of Fame. Matt left Vector to found his own company, and in less than 3 years, he has already scaled that company to remarkable levels. He understands the concepts for building something big and building it fast. He is also consistently effective at teaching these concepts to others, and he shares his best insights in this podcast.
Deanna Scortino is one of the top 10 all-time sales reps in Cutco history. She got really serious about selling Cutco after graduating from Chapman University in Southern California and spending about a year evaluating other options. Since that time, she has elevated her sales to remarkable levels, culminating in an $800,000+ sales year in 2019, and her 4th consecutive Silver Cup championship. Perhaps her greatest trait is her authenticity. With Deanna, what you see is what you get : personable, funny, passionate, sometimes raw, and always unfiltered. Through being her authentic self, Deanna has been able to attract others to her. She has a healthy marriage, countless friends who admire her, and a base of loyal customers virtually unequaled in the history of Cutco.
Fischer Yan is on a rapid ascent up the ladder of professional success. She spent one Summer as a Cutco/Vector rep before heading off to school at Dartmouth College. While in college, Fischer started the Dartmouth chapter of the non-profit She’s the First, supporting girls and women in their quests to achieve more in life. After graduating from Dartmouth, she took a position as a Marketing Manager at Uber. Following her time at Uber, Fischer worked at GGV Capital, where she built a global community and launched a podcast around cross-border entrepreneurship and technology. She is now the Head of Global Platform at a new venture capital fund focused on enterprise technology investments. In this interview, she speaks to how the lessons she learned from being a Cutco rep have helped her achieve success throughout her career.
Bryan Hurlman has become of the most consistently excellent performers in the Cutco/Vector Marketing organization. A 13-year veteran of the business, Bryan became a District Manager at the age of 19. From humble beginnings, and through several peaks and valleys, Bryan has now risen to the pinnacle of success with the company. He has won nine National Championship Silver Cups in his management career, and has now become the Division Manager for the Virginia Division. A member of the company’s Hall of Fame, Bryan is best known for the passion and energy that he brings to his work and to his life.
A New Year is a perfect opportunity to reflect on the year gone by, and also to decide what you want in the year ahead. There’s a natural motivation to make the changes necessary to achieve your goals. Dan Casetta has spent his entire professional life coaching others on the process of goal-setting and goal-achievement. In this podcast episode, Dan shares 4 changes that you can make in order to fully manifest a “New You” in the New Year.
David Powders, Kenzie Rigney, and Vince Reyes are all important leaders in the Western Region of Vector Marketing / Cutco and are superfans of the Changing Lives podcast. This episode is a retrospective look back on the episodes of 2019, spotlighting some of the best episodes and key ideas that were mentioned throughout the year. We hope this helps you to reinforce the most important concepts that have been brought forth by the guests of this podcast.
Stephen Torres has had an incredible path of success, achievement, and impact in his life. He spent 12+ years in the Cutco/Vector organization, where he became the first District Manager in company history to achieve $10 million in sales and be inducted into the company’s Hall of Fame. After his years with Cutco, he advanced his formal education with a degree from UC-Berkeley and an MBA from Cornell. Along the way, he pursued several opportunities in the Technology industry in the Silicon Valley area. He was a part of SuccessFactors path to going public and being acquired by SAP, started 2 of his own companies which were also acquired, and served as the CEO for another company. Eventually, he was invited to serve as a part of the faculty at UC-Berkeley, where he has taught one of the most in-demand courses on Leadership and another course in one of the most exclusive academic programs in the world. Today, he also coaches and mentors start-up founders and entrepreneurs, offering key insights which date back to his learnings and direct experience as a leader with Cutco/Vector.
Curtis Jaques is one of the most influential leaders in the Cutco personal sales arena. Since 2006, Curtis has had a preposterous run of finishing 1st or 2nd in Cutco sales every year! He has consistently found the next level in his annual sales, from his first year over $100,000 back in 2005 to closing in on ONE MILLION in personal sales in 2019!!! A four-time National Champion, Curtis has directly impacted more Cutco reps than any other sales leader in company history, through cross-training and sharing his insights with others. He lives in the Denver area with his wife, Thuy, and their young daughter.
Tasha Saran Smith is the Founder & CEO of Emerge Sales Training, a company that provides sales and leadership coaching to network marketing leaders. From scratch, Tasha created a 7-figure revenue coaching business within her first 2 years. Emerge has now helped over 8000 clients grow their businesses, even if they have no sales experience. Tasha worked with Cutco/Vector in sales and management for a few years in the early 2000s. She graduated from UC-San Diego with a degree in Political Science, and has also obtained her MBA. She lives in Corona, CA with her husband, Charlie, a former Vector District Manager, and their 2 daughters.
This episode is guest hosted by J. Brad Britton, whose relationship with Tasha goes back to her early days with the company.
Albert Dileonardo has been an important part of the soul of the Vector Family for the past 41 years, since his days running the 3rd sales office in Vector Marketing history to his years as the CEO and President of Vector East. After graduating from Temple University, Al became a District Manager in Cherry Hill, New Jersey. He later advanced to Division Manager, then Zone/Regional Executive, winning multiple National Championships along the way. Since 2002, Al has been the co-CEO of Vector Sales and President of Vector East, and has had a profound effect on the family culture which is so prevalent in the Vector/Cutco organization. At home, Al’s family includes his wife Madeleine and their 4 children, ranging in age from 21 to 31.
For over 30 years, Dan Casetta has consumed, digested, and pondered insights and advice from experts in many fields from all across the world. He has shared and discussed this advice with audiences ranging from college student sales reps with Vector to high-level Executives, both in and out of the Vector/Cutco organization. During this time, some of the insights offered by others have rubbed Dan in the wrong way. Some “words of wisdom” are often misinterpreted by others or implemented in ways that are not conducive to success. In this short podcast episode, Dan offers for your consideration five key concepts that he views as “bad advice.” Take this in and ponder it for your own self.
Evan Keller is one of the brightest stars in the Cutco/Vector Marketing universe. A 16-year veteran with the company, Evan was one of the company’s top student sales reps during his years at Marquette University, where he graduated Magna Cum Laude with degrees in Finance and Marketing. As a New District Manager, Evan was #1 in the company his first year, and his office broke the all-time company record in 2014. He was promoted to South Coast Division Manager that year, and his Division has been among the top Divisions in the company every year under his guidance. Evan has been married to his wife, Annie, for 8 years, and they have 2 young children. Evan succeeds at everything he does, and is the ultimate role model for so many others in his circles of influence.
John Israel is teaching people how to change their lives by changing their conversations. It all starts with being genuinely thankful for our experience of life. John shares how curiosity and appreciation lead to empathy and compassion, and how this cycle enables us to connect with anyone, build better relationships, and improve the entire experience of life for ourselves and for those around us. Enjoy this special Thanksgiving episode with the amazing John Israel!
Vonny Fast is the #1 all-time Cutco rep in Canada, and #5 overall in Cutco’s 70-year history. As one of the key pioneers of the Closing Gift Consultant program, she was the first CGC to reach $1 million in gift sales. She has been featured as the opening speaker at Cutco’s North American rep conference. Vonny attributes her success to a desire to bring value, a strong belief that business is all about relationships, and a deep commitment to being a student of the business, and of life. This episode is guest-hosted by Trent Booth, who started with Cutco in the same year as Vonny, back in 1993, in the same sales office in Calgary, AB Canada.
Jamie Bianchini is an Adventurer, Entrepreneur, Author, and Philanthropist. As a Cutco/Vector Marketing representative in the early 1990s, Jamie advanced as far as Branch Manager, while attending college at the University of Southern California. After college, Jamie embarked on a series of business ventures, but struggled to gain traction as something was missing from his life. He decided to go on the ultimate adventure, an epic 8-year journey around the world on a bicycle. The bicycle itself was special, and the journey was life-changing. Upon his return, Jamie hatched an idea for a business that evolved from a need he saw on his travels through Africa. He founded his own company, which he built and has now sold. His story is a remarkable tale of connection, compassion, and contribution.
Kate Vasey is currently the DC Metro Division Manager for the Cutco/Vector Marketing sales organization, headquartered in Rockville, MD. A 17-year veteran with the company, Kate advanced rapidly into a Division Manager position after graduating from college and excelling as a District Manager. Responsible for over $34 million in Cutco sales, Kate is a member of the company’s Hall of Fame. She was married in 2016, and along with her husband, Patrick, welcomed their daughter into the world in May 2018. As a shining example of a success as a Divisional Executive and mother, Kate is a role model throughout the entire company.
Bret Barrie has been a consistent peak performer in business and in life. As a sales rep with the Cutco/Vector Marketing sales organization, Bret was the company’s #1 college student sales rep and achieved Hall of Fame status in his short 6-year career with the company. Bret then ventured into the medical device sales industry, where he has been a superstar in sales and in management. Recently, Bret was recruited into the Director of Sales position with Trifecta, the nation’s largest organic meal delivery service, where he has multi-faceted responsibilities in leading the company through its next phase of explosive growth.
Bruce Goodman is a true leader of leaders. During his 40-year career with the Cutco/Vector Marketing sales organization, Bruce has played an instrumental role in the development of countless top executives and powerful leaders throughout the company. Put simply, people aspire to be like Bruce. He is man of great intelligence, profound skills of influence, and exceptional character. Currently the co-CEO of Vector Sales and President of Vector West, Bruce powerfully shapes the vision and strategy of the company.
Most people would consider family to be a top priority in their life. Yet few people specifically invest time and energy into working on their skills as parents and/or spouses. Jon Vroman started Front Row Dads with the mission to help family men with businesses come together to discuss best practices and learn about issues facing them in fatherhood. In this conversation, Jon and three Front Row Dads discuss some of the lessons they’ve learned since the start of this unique and amazing group.
John Carpenter is one of the most universally admired leaders in the Cutco/Vector Marketing sales organization. He was the company’s #1 sales rep in his first year, and has been the long-time leader of the Texoma Division, headquartered in Dallas. A 32-year veteran with the company, John has produced nine figures of Cutco sales throughout his career. He has been married to Monica — his 6th grade sweetheart — for 34 years and has 2 kids, both of whom have sold Cutco. John loves life and helps everyone around him to do the same!
Lauren Gibbs won an Olympic Silver Medal at the 2018 games in South Korea! This moment was the high-point experience of a journey that has taken Lauren from growing up in Los Angeles to star high-school athlete to Brown University volleyball player to Cutco rep and manager to the corporate world and eventually to becoming a 30 year-old rookie in the world of bobsled. Lauren’s amazing journey is a testament to her yearning for something more in her life, believing in herself, having the courage to chase her dream, and her commitment to doing whatever it takes to succeed. This is a story that will entertain, educate, and inspire you to chase the dreams in your life that might actually be more possible than you ever thought before.
Kyle Lopes is the first Cutco rep to reach $1 million in Cutco sales while still a full-time college student. He started his Cutco career in the San Jose sales office, then continued to advance while pursuing his hockey dreams for a couple of years. Eventually, Kyle enrolled at West Valley College in the Silicon Valley and became a serious Cutco Sales Professional around classes. He has been the #1 College All-American (student sales rep) in 5 separate Campaigns (4 month-periods) in the past few years. He was ultimately able to transfer from West Valley to Columbia University in NYC, where he has one year left, studying International Relations. His stellar performance in sales while going to school full-time has been truly exemplary, and has earned Kyle the distinction of being the first full-time student inducted into the Cutco/Vector Hall of Fame.
Isaac Tolpin is a high-performance culture expert. As a Division Manager in the Pacific Northwest with the Cutco/Vector Marketing sales organization, he built the most successful and highest-performing team in the 70-year history of the company, establishing all-time sales records that haven’t even been approached since. Isaac left the company to establish his own coaching and consulting business, and he continues to guide and inspire entrepreneurs and business leaders to this day. Isaac and his wife Angie now run Courageous Parenting, with the mission of equipping Christian parents with resources to impact their family legacies.
Larry Manley is the current Carolina Division Manager for Cutco/Vector Marketing, headquartered in Raleigh, NC. From humble beginnings in life, and through the early days of his career, Larry has become one of the most legendary figures in company history. A 31-year veteran with Vector, Larry has played a major role in the development of FIVE other Division Managers, and he was the recent recipient of the company’s $100 million award for producing over nine figures in Cutco sales. Larry is a bigger-than-life personality who is known all throughout the company for his great humor, candid communication, and amazing inspiration.
Kenny Coleman is one of the finest “connectors” you might ever have a chance to meet. His path in life started as one of the only African-American kids in a predominantly white enclave in Silicon Valley, where he had to learn to navigate certain challenges to connect with others. In high school and college, he became a football star and vocal leader on teams from Gunn High School to Utah State University. As a Cutco/Vector Marketing sales rep after college, Kenny set one of the most legendary sales records in the history of Cutco by selling over $36,000 in his “Fast Start” — his first 10 days with the company. Now, he’s the Director of Business Development at Jopwell, a company that helps underrepresented ethnic minorities connect with better opportunities in the marketplace. Throughout his entire life, Kenny Coleman has understood how to bring people together. His ideas can help you establish more diverse connections throughout your workplace and your personal life.
Brett Wiggins is the current Michiana Division Manager (covering Indiana & Western Michigan) of the Cutco/Vector Marketing sales organization. As one of the pillars of the company’s Midwest Region, Brett is rapidly becoming one of the most influential leaders in the company. He leads a rapidly growing organization, volunteers his time to impact youth at his church, and devotes time to his family life with his wife and 2 young daughters. In this conversation, we talk about the four “strategic anchors” that guide how Brett runs his business and lives his life, including in particular, the concept of always doing the right thing. Through his positive example, Brett Wiggins has become known a highly-respected young leader and a positive role model for many others.
Dr. Jacqueline Stavros has a passion for working with others to create positive change. She is a professor of Business and IT at Lawrence Technological University, and is recognized for her creation of SOAR, a positive approach to strategic change. The foundation of her work is Appreciative Inquiry, one of the most widely-used approaches for positive change. Jackie has worked in over 30 countries using AI and SOAR to affect the lives of thousands of people and hundreds of organizations. She has written over 70 articles and 6 books, including her most recent work, “Conversations Worth Having.” Her work has been featured in Forbes, Fast Company, and many leadership blogs. Jackie believes that our conversations create our moments and influence the world we live in. By learning the principles of “Conversations Worth Having,” we can all learn to lead positive change through our words.
Drew Frank is the Rocky Mountain Division Manager for Cutco/Vector Marketing, headquartered in Denver CO. He is THE top field manager in the company, having run a championship Office in 9 of the past 12 years, and a championship Division in 4 of the past 5 years. His South Denver office holds the all-time company record with over $3.7 million in annual sales, and his Division is #1 again in 2019. With over $67 million in total career sales, Drew is a member of the Cutco/Vector Hall of Fame. He has become the most sought-after speaker at company events nationwide, and his influence has been felt in every corner of the company. In an organization FULL of amazing talents and high achievers, Drew Frank is THE shining star of Cutco/Vector.
Jim Stitt Jr. is the current CEO of Cutco Corporation. When he was about 10 years old, his family was part of the team that purchased Cutco from ALCOA. Since that time, the entire organization has been molded in the image of the Stitt and Laine families. “People first” values have become a bedrock principle upon which Cutco Corporation has been built. Jim worked on the factory floor before graduating from the University of Dayton. About 2 years after graduating, Jim joined Cutco and has risen the ranks through virtually every role in Engineering, Management, and Executive Leadership. As the CEO, Jim is universally respected and admired by the entire Cutco organization, including the Vector Marketing sales arm.
Rachel Richards is an incredible example of financial success at a young age. As a Cutco/Vector sales rep, Rachel succeeded at a level high enough to pay her way through a private college, Centre College in Kentucky, and graduated debt-free with a degree in Finance. She worked as a Financial Advisor for a while, then moved over to working in the Real Estate industry, where she developed the skills to successfully invest in rental properties. Over the past few years, Rachel and her husband have accumulated 5 properties with 35 total units, and now generate enough passive income to cover their monthly personal expenses. This has enabled Rachel to “retire” from her formal work and pursue her passion of teaching others about financial independence. She’s the author of a best-selling book called “Money Honey,” and she regularly speaks about concepts for financial success.
Colton Horn has been working with Cutco/Vector for just over 2 years. In that short time, he has truly distinguished himself as an amazing leader and an inspiration to many. As a Branch Manager in the Summer of 2019, Colton was responsible for every aspect of a Vector field sales office, from recruiting to training to development of the team to admin and financial controls. His team finished #1 out of about 300 Branch Offices nationwide. Colton is a student at Northwestern University, and his mission is to empower young people to forge their own path in life.
Jon Levy is a behavioral scientist and author who works in the fields of influence, community/customer engagement, and adventure. He specializes in helping companies and individuals apply behavioral research to areas such as marketing, sales, product development, and connecting with people both professionally and personally. Jon is best-known for founding “The Influencers,” a secret dining experience and community whose participants have now included more than 1400 leaders across all industries ranging from Nobel laureates, Olympians, and celebrities, to top executives and business leaders, and even royalty. Jon’s first book is titled “The 2am Principle: Discover the Science of Adventure,” which explores the science of living a fun, exciting, and remarkable life.
Dane Espegard lives life by design. He and his wife, Brookelyn, identify specific dreams for their life, and then take the steps to achieve those dreams. For the past several years, Dane has been spreading this dreams mentality throughout his entire organization. His people are living their dreams, and results in the organization have doubled in the past 5 years.
If you aspire to live more of your dreams and help others around you to do the same, the time is now and the place is here. Thanks for letting me introduce you to my amazing colleague, Dane Espegard.
Dan Casetta is the Western Region Manager for Cutco/Vector Marketing, and also hosts the Changing Lives Selling Knives podcast. Dan has been one of the most in-demand speakers at company events throughout the U.S. for many years. He’s a regular guest speaker at universities throughout the Bay Area, and has been welcomed into multiple organizations to share insights in areas of sales training, leadership development, and culture creation. He also hosts a mastermind group containing some of the most successful CEOs and executives in the Silicon Valley, and he participates in other such gatherings of leaders all across the country. Here he offers a powerful message about the choices we can all make to live a better, more fulfilled life.
Tony Carlston is a true pioneer in Cutco history. He started with the company as a sales rep in 1998, and quickly turned into one of the top reps in the company. After a short stint in a management position, he decided to pursue full-time sales as a Cutco Sales Professional. After hearing the legendary John Ruhlin talk about the concept of business gifting with Cutco, Tony hatched his ideas for the Cutco Closing Gifts program, targeted primarily at realtors, and he quickly rose to the top of the charts as the #1 sales rep in all of Cutco in 2006 & 2007. Today, Tony is teamed up with Adam Sobieski to develop and teach this program to reps all throughout the company, and the program has already generated over $100 million in revenue. Tony also runs several other businesses out of his Vancouver WA headquarters, where he employs about 50 people.
For the past two decades, Charlene Li has been helping people see the future. A graduate of Harvard Business School, she is the author of six books, including the NYT bestseller Open Leadership. Her latest book is The Disruption Mindset: Why Some Businesses Transform While Others Fail. With over 20 years of experience advising Fortune 500 companies, Charlene is an expert in digital transformation & strategy, customer experience, and the future of work. She has spoken at TED, the World Business Forum, SxSW, and even appeared on 60 Minutes. This episode is FULL of thought-provoking concepts and creative ideas. Enjoy this conversation with who Inc. calls “One Of the Top 50 Leadership Innovators.”
Joe Cardillo considers himself “the luckiest man in Vector” because of all of the amazing connections that he has developed through his work experiences. He was born in Canada, but started with Vector/Cutco while in college in Michigan. He became a part of the Canadian start-up team for Cutco, then developed into the long-time head of the company’s Canadian operations, now General Manager. He is widely-known as one of the all-time greatest leaders in the company’s history. He and his wife Jennifer have four children, and they live in the Toronto area.
Jim Lawrence has been an elite professional in the Talent Acquisition industry for over 20 years. He was a star Track & Field athlete in high school and college, top sales leader and Branch Manager in Cutco/Vector, graduated from Washington State University and immediately married his high-school sweetheart and started their family. He used his Vector skills and experience to get a job that was not normally offered to recent college grads, and he has been a super-achiever in his industry ever since. He ran his own company for 12 years, has raised 2 daughters, and built a significant portfolio of real estate holdings in the Silicon Valley area. His is a true Great American Success Story!
Rich Plaskon is a 30-year veteran of the Cutco/Vector business who has produced over $80 million in sales. As the long-time Division Manager of the Virginia Division, Rich established himself as one of the company’s top executives, and became a model of success, consistency, and financial well-being for many others. Now, he’s working in new role as National Sales Manager of the company’s NextGen organization, working to expand the Cutco sales opportunity to people outside the company’s traditional college student target market.
Amber Vilhauer is an online digital marketing expert who supports business owners to establish a powerful, integrated online presence that gets results and empowers them to make a difference in their industry. After working in Cutco/Vector Marketing for several years, she started her own company called NGNG Enterprises (standing for No Guts No Glory) in 2007. Over the past 12 years, Amber has supported more than one thousand entrepreneurs on six continents to get results. She is the launch manager behind several #1 best-selling books including those for Mark Victor Hansen, Brendon Burchard, Lisa Nichols, Bill Walsh, and Les Brown.
Aimee & Josh Mueller have teamed up to create a formidable “power couple” in the Cutco/Vector Marketing sales organization. In his 18-year career with the company, Josh has risen to become the #3 all-time sales rep in the history of Cutco, with almost $6 million in career personal sales and three National Championships. Aimee has been influential in the company in multiple roles, and more notably, has elevated herself from very challenging circumstances in her early life to become a best-selling author and National speaker, while supporting Josh in his business for many years. Together, they run a successful coaching and training business called Vast Action, which helps entrepreneurs, small business owners, and direct salespeople scale and maximize their businesses through consistent, quality, multi-channel communication strategies.
Hiro Rodriguez has spent a lifetime building mentoring relationships, on both sides of the spectrum. He started as a Cutco rep in my San Jose office, then was largely developed in the South Coast Division organization while at school at University of San Diego, and for several years after his graduation. He spent 2 years at Salesforce, then left to board the “rocket ship” at DocuSign. There, Hiro became the right hand man to CEO Keith Krach, one of the foremost business leaders in America, from whom he learned many incredible lessons about business and life. Now, after leaving DocuSign, Hiro is about to embark on a journey serving his country as the Chief Business Officer in the US State Department.
Brandon Brown is on a short list of THE most talented and accomplished salespeople in the 70-year history of the Cutco/Vector Marketing sales organization. He has won the Silver Cup (representing #1 in the Nation) three of the past four years, and has broken numerous company records during his rocket-like ascent to the top of the company’s sales charts. Beyond his own success, he has mentored numerous other reps to elevate their performance into the levels of elite status in the company. Brandon’s “superpower” is his ability to remain curious — about himself, about others, and about business and life. The quality questions that he poses, and his powerful insights can enable others to catapult themselves ahead in sales and in life.
Michael Coscetta graduated from Harvard in 2003, and has already held powerful Executive positions in four different companies over his relatively short business career. Starting with the Cutco/Vector Marketing sales organization where he began as a student, Michael advanced to the position of Division Manager, responsible for the entire NYC Metro and surrounding areas. He later worked as the VP of Sales & Marketing for Structured Web, then moved to San Francisco to join Square, where he advanced as far as becoming the Global Head of Sales, responsible for growing the sales and business development organization from 40 to 200+ people across 5 major countries, accounting for $1 billion in annual revenue.
Currently, he’s back in NYC serving as the Chief Sales & Strategy Officer for Compass, a company which is striving to revolutionize the real estate sales industry throughout the US and the world. An extremely talented and highly intelligent leader, Michael is considered to be among the most successful and accomplished Cutco/Vector alumni.
John Wasserman is currently the Division Manager of the PA/NJ Powerhouse Division, centered around the Philadelphia metro. During his illustrious 28-year career with the Cutco/Vector Marketing organization, John has become one of the highest-producing field managers of all time, with two National Championships and dozens of sales records. Even more importantly, he’s one of the company’s greatest developers of all time, having developed National Champions at every level of the business, and promoting five other Division Managers. An avid student of life and business, John has read hundreds of books on peak performance and leadership, and has written two outstanding books of his own. He lives just outside of Philadelphia with his wife, Gitana, and two teenagers.
Fi Mazanke is a successful life and business coach who has had a profound impact on thousands of leaders throughout her career. She spent 12 years working as the right-hand person to the legendary Marty Domitrovich in the Central Region of the Cutco/Vector Marketing sales organization. Eventually, she founded Direct Connect Coaching in order to bring her influence to a much wider-ranging group of people in many walks of life. Fi is on the cutting edge of getting people to explore their strengths and passions, while removing the blocks to allow these gifts to be at the forefront of their lives, both at home and at work.
Jeff Gamboa is currently the Division Manager of two Divisions in the Cutco/Vector organization, spanning much of the state of Florida, plus Puerto Rico. He’s a 22-year veteran with the company and member of the company’s Hall of Fame. He coined the term “VectorTrained” to represent the wide range of skills and competencies that people gain through selling Cutco, participating in Vector’s Leadership Academy program, and advancing into leadership positions with the company. Jeff has been one of the company’s most prolific developers of talent, and his strategies and programs are emulated by many other leaders throughout Vector today.
John Israel is known simply as Mr. Thank You these days. After a stellar 16-year career as a Hall of Fame Cutco sales rep, influential manager, and coach or mentor to many other successful sales reps, John has embarked on a new journey to elevate the level of gratitude on the planet. This began with his “Year Of The Thank You,” continued with the release of his book “The Mr. Thank You Project,” and has culminated with John launching his new career as a motivational speaker, teaching others how to understand and leverage the ROI of Radical Appreciation in their lives and businesses. A proud Gonzaga Bulldog, John now lives in Plano TX with his wife, Monica, their 2 young boys, and a third child on the way.
Cathy Christen is the current Division Manager of Cutco/Vector’s Gulf Coast Division, headquartered in Houston, TX. She is a 9-time National Champion in Office or District sales, and a member of the company’s Hall of Fame. She also runs multiple other businesses in several industries, and she mentors entrepreneurs across multiple markets to succeed in their business and life. Cathy is the best-selling author of “Life As A Masterpiece,” and is in-demand as a keynote speaker. A 17-year veteran in the Cutco/Vector business, Cathy is one of the company’s most dynamic and powerful leaders.
Known as “The Sales Doctor,” Ramez Helou is the Founder & CEO of The Academy For Sales Excellence, headquartered in the amazing city of Dubai. Ramez has trained over 100,000 salespeople in at least 30 countries on 5 different continents over his illustrious career. He spent 15 years with Cutco/Vector, advancing up to the position of Division Manager, and another 6 years with Unilever where he developed their sales organization all across Asia, Africa, and the Middle East. For the past nine years, Ramez has been pursuing his passion in speaking and training sales teams all over the world, especially those involved in complex B2B selling. He is also an adjunct Professor of “Sales, Leadership, and Management Skills” to MBA and Executive MBA students at Hult Business School, and he is fluent in Arabic, French, English, and Spanish.
Brad Britton is the current Southland Division Manager of the Cutco/Vector organization, headquartered in Anaheim, CA. His career with the company dates back to 1988, when he started as a sales rep in Texas. His path led him to Oklahoma and then California, where he was a National Champion District Manager in Sacramento in 1993. He became one of the top-producing Division Managers in the company, and ultimately took on the role of Regional Executive in the Western Region from 1999 through 2005. Brad left the Cutco/Vector business for nine years at that point, returning in 2014 to lead the Southland Division and spread his influence throughout the entire company through programs like the Cutco Cares World Impact Initiative, which he started. A true legend in the company, Brad has been directly responsible for at least $260 million in Cutco sales, and has indirectly influenced hundreds of millions more in sales.
Jeremy Reisig is a Hall of Fame Cutco sales rep who was #1 in the company in personal sales in 2002. He has pursued his passion for bringing inspirational music to the world as “Brotha James.” As a facilitator of group genius, he combines his skill for speaking and hosting events centered around personal development with the energy, fun, and positivity of his music. He is the Co-Founder of Fambundance, an organization where entrepreneurial families develop the tools, network, and experiences to carry family legacies forward.
The host for Changing Lives Selling Knives is also the Western Region Manager for Cutco/Vector Marketing. Dan is a 7-time National Champion manager in Cutco/Vector, and has developed at least 12 other National Champions at various positions in the business. He has been known for building powerful and dynamic team cultures and helping many others to do so. This episode details the epic story of Dan’s summer Branch Office back in 1991, and some quick lessons that arose from that experience.
Jennifer Gluckow is a renowned national sales and sales management expert. She’s the best-selling author of “Sales in a New York Minute,” CEO & Founder of her own sales training organization, and hosts the very popular “Sell or Die” podcast with Jeffrey Gitomer. Jen has made it in New York City, and her mission is to help you make it anywhere.
Jeff Bry is the Midwest Region Manager for the Cutco/Vector Marketing organization. A member of the Cutco/Vector Hall of Fame, Jeff is widely considered to be one of the most emulatable leaders throughout the entire company. His combination of internal characteristics, outward professionalism, and excellent results has made Jeff an amazing role model for thousands of people over his 30-year career with the company. He’s a proud Michigan State Spartan and lives near Detroit with his wife and 2 kids.
Jon Vroman is an award-winning National speaker, and author of an amazing book, “The Front Row Factor.” He founded the Front Row Foundation, a non-profit organization that helps people with life-threatening illnesses experience the event of their dreams from the front row. His experiences in leading that organization have led him to develop a clear understanding of how to “live life in the Front Row,” and he explains the facets of that in this interview. More recently, Jon is the Founder of Front Row Dads, a group of entrepreneurial men from all over North America, who collaborate around the goal of being better fathers, husbands, and men of influence in their communities. Jon is well-known as one of the all-time most respected and admired Cutco/Vector alums.
Scott Dennis is the Eastern Region Manager for Cutco / Vector Marketing. Scott has been one of the most prolific achievers in the company throughout his 29-year career. While attending the University of Notre Dame, he was one of the top college-student sales reps in the company. He was National Champion Branch Manager, set all-time records as a District Manager, and advanced to Division Manager, then Region Executive. He’s married with 3 kids, and a fourth on the way. Scott has been an amazing example of all-around excellence, both professionally and personally. His episode here is FILLED with valuable nuggets for people either in or out of the Cutco business.
Adam Stock runs several businesses which touch many different aspects of personal finance. He’s the Founder and President of The Next Level Planning Group, one of the top revenue-producing wealth managers in the U.S. He’s also the Founder of Rising Stock, a profitability coaching program, and MyBooks.pro, a bookkeeping service. Adam worked in Cutco/Vector Marketing for about 6 years while in college and after graduating from Carleton College in Minnesota. He lives in the Chicago area with his wife and 5 kids. Through his guidance, Adam has been able to impact thousands of entrepreneurs and business people on their road to financial independence.
Mike Muriel is the Central Region Manager for Cutco/Vector Marketing, responsible for an organization encompassing parts of 16 states. A 27-year veteran with the company, Mike is a multiple time National champion, member of the Cutco/Vector Hall of Fame, and has inspired the entire company through his strong, driven leadership. Mike graduated from Williams College in Massachusetts, and lives near Chicago with his wife and 2 boys.
John Ruhlin is the #1 sales rep in the 70-year history of Cutco, with over $8.5 million in personal sales. He pioneered the idea of leveraging Cutco as a high-class gift for clients and employees and has since developed that idea in the creation of the largest business gifting company in North America, the Giftology Group. His clients include major corporations across North America and at least 25 major pro sports franchises, who leverage John’s ideas to increase client retention. John’s best-selling book, Giftology, is bringing his concept of “radical generosity” to readers all over the world.
Earl Kelly is the Northeast Region Manager for the Cutco/Vector Marketing organization. A 30-year veteran with the company, he has served in an Executive leadership role in three different Regions, and is a member of the company’s Hall of Fame. Earl graduated from the Wharton School of Business at University of Pennsylvania, and is married with three kids.
006: Andrew Bosworth – Attitudes vs. Outcomes – How the Right Internal Mindset Leads to Spectacular External Success
Andrew Bosworth is one of the top Executives at Facebook today. He sold Cutco for two Summers while in college at Harvard, achieving College All-American status and becoming an Assistant Manager. He joined Facebook in early 2006 and became their Director of Engineering. While in this role, Boz invented Newsfeed, Messenger, and Groups. A true member of Mark Zuckerberg’s inner circle, Boz spent several years as VP of Advertising, and now serves as VP in charge of Augmented Reality and Virtual Reality.
Loyd Reagan is the current Southwest Region Manager for the Cutco/Vector sales organization. His region has been #1 in the company the last five consecutive years. He has a compelling story of success and achievement through some unique challenges in his life. Loyd is the father of five children, three of whom have sold Cutco at this point. He is one of the most respected leaders in the entire Cutco/Vector organization.