Deanna Scortino is one of the top 10 all-time sales reps in Cutco history. She got really serious about selling Cutco after graduating from Chapman University in Southern California and spending about a year evaluating other options. Since that time, she has elevated her sales to remarkable levels, culminating in an $800,000+ sales year in 2019, and her 4th consecutive Silver Cup championship. Perhaps her greatest trait is her authenticity. With Deanna, what you see is what you get : personable, funny, passionate, sometimes raw, and always unfiltered. Through being her authentic self, Deanna has been able to attract others to her. She has a healthy marriage, countless friends who admire her, and a base of loyal customers virtually unequaled in the history of Cutco.


Q: Tell us a little about how you got started selling Cutco with Vector.

  • I was still in high school and my parents wanted me to go get a job so my mom found an ad in the newspaper and I went in to the interview and got excited. My mom heard I would be selling knives in people’s homes and didn’t want me to do it but after some discussion she allowed me to take the job.

Q: What were some of the early experiences you had selling Cutco and what were some lessons you learned?

  • Early on, because I was so young, I just didn’t have a lot of worldly experiences and my manager was really great at putting things into perspective for me. He would always remind me that “it’s not a big deal.”
  • It was also significant that the office I was first working in was the very first office in the company’s history to sell $1,000,000 of Cutco in a year, so being immersed in that environment helped me learn what it looked like and what it took to succeed at a high level.

Q: In 2005 you explored the job market and after seeing what was out there, you decided to make Cutco your full-time job.  2006 was the first year you really took things seriously.  What went into making that choice to pursue Cutco full-time?

  • I saw Cutco as a place where I can continue to grow and I can help others along the way and that’s what’s really important to me.
  • If you keep doing what you’ve always done you’ll keep getting what you’ve always got.

Q: What do you feel are some of the most important attributes you bring to your work?

  • I work extremely hard. I love being there for my customers and I’m willing to grind.
  • But I also like to bring fun to my work.

Q: How do you strike a balance between working so hard to achieve your goals while also having fun and enjoying the process?

  • It comes down to knowing what it’s all for. You can work hard but you need to also validate yourself for the work and the accomplishments.
  • Something that’s new for me this year is to set boundaries for myself around my work so this year I’ve committed that I won’t work past 7pm, which is hard for me.

Q: You’ve grown your business significantly since 2013 (selling about $254,000 in 2013 and finished 2019 over $806,000).  How does that happen?  What has most impacted or inspired you to grow your sales so much over these past few years?

  • It comes down to “why” that kind of growth is important to me.
  • My dad and grandfather always worked hard and were successful at what they did and I think that’s always been a driving force for me.

Q: What role does Chuck (Deanna’s husband) play for you?

  • He does a lot of my marketing, business finances, travel arrangements, and running the house.
  • Chuck always told me, “once we master it we can delegate it.”
  • And he’s super honest with me and provides a neutral-party opinion on things that can be very valuable.

Q: How did you two come to have such a great relationship?  Was it always like that or is it something you’ve developed?

  • We’ve developed our relationship by developing ourselves.

Q: How do you feel like you want to inspire others, in or out of the business?

  • I’d like to inspire others to take things to the next level by taking things to the next level for myself.
  • Set an example that no one is expecting and everyone would admire.
  • Never take advice from someone you do not admire.

Q: As you look into the future, how do you aspire to change people’s lives through your work or through your influence?

  • I really want to help more people in and out of the company. I love the idea of creating a board of directors/advisors for Cutco to bridge the gap between the field and the company’s leadership.
  • I’m excited about creating our own family at some point while also continuing to deepen my relationships in my existing family.



Show Notes provided by Carlo Cipollina.

To learn more and get access to all episodes, visit our podcast page!

1 Comment. Leave new

Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.
You need to agree with the terms to proceed