Creating a great organizational culture is at the forefront of any leader’s mind. It’s the one key factor that affects everything else, so it’s critical to craft and shape and develop. Shelby (Wildgust) Brandt has spent her entire life on an entrepreneurial journey of discovery, learning about herself, others, business, and life. As Cutco/Vector Marketing’s Program Development Manager, Shelby has been on a deep dive into the ingredients of culture. In this special episode, Shelby pulls nuggets from eight past CLSK guests that form a recipe for great organizational culture, and adds one ingredient of her own. This episode features snippets from current and former Vector leaders, including Dan Casetta, Isaac Tolpin, Kristin Alli, Trey Harris, Drew Frank, Kate Vasey, Paige Weber, and Kevin Barthe. Use these ideas as a basis for crafting your own amazing team culture.


This episode is a mash-up of eight previous episodes, plus some of Shelby’s own commentary before and after. In this episode, Shelby identifies 9 ingredients of a great team culture.

The 9 ingredients are:


• Mission

• Standards & Expectations

• Shared Values

• Fearless Feedback / Accountability

• Vision

• Belonging Cues

• Collisions/Proximity

• Fun

• Recognition


Episodes that are used to illustrate these ingredients include:

• EP #15 – Creating A Dynamic Team Culture with Dan Casetta

• EP #46 – Crafting A High-Performance Culture with Isaac Tolpin

• EP #202 – Working From Core Values with Kristin Alli

• EP #190 – Multiplying Your Success By Developing Others with Trey Harris

• EP #172 – The Art Of Accountability with Drew Frank

• EP # 53 – Leading With Love with Kate Vasey

• EP #127 – Cutco’s Fastest Rising Star with Paige Weber

• EP #322 – A Hall Of Fame Journey with Kevin Barthe

• Shelby adds her own insights on the 9th ingredient, RECOGNITION.


To get access to all episodes and free resources, visit our podcast page!


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