John Whelpley is one of the most important figures in the 70+ year history of Cutco. He started as an Accounting intern while still attending St. Bonaventure University in Olean, NY. After graduation, he joined the company full-time and was a key part of integrating several independent marketing arms under Vector Marketing Corporation. As the long-time CFO of Vector, John was responsible for safeguarding the company’s financial sustainability. He managed this task in a manner that emphasized a “people first” strategy for decision-making, which has become affectionately known as “The Vector Way.” Now, John serves as President and COO of Vector Marketing Corporation, and the company’s leadership largely reflects his philosophies and core values.

Here’s what you’ll hear from John in this conversation:

• A little of his personal story, and his early days with Cutco

• His time integrating the marketing arms of both Don Freda and Don Muelrath as one coast-to-coast organization for selling Cutco

• Stories from John’s career and interactions with some of Vector’s other “founders.”

• Some of John’s core values, which have helped shape “The Vector Way”

• What John is excited about as he looks into the future

While being one of the most important leaders in the history of Vector and Cutco, John Whelpley has managed to maintain an almost “behind the scenes” profile.  It’s time for everyone to get to know this exemplary leader, and I’m proud to share with you today his stories and lessons.

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