Changing Lives Podcast

Dan Casetta - Changing Lives Selling Knives

001: Welcome to Changing Lives Selling Knives: Your Host’s 3 Favorite Lessons

WHAT THE PODCAST IS ALL ABOUT There’s a new generation of entrepreneurs and business leaders who are positively impacting the world through lessons they first learned from a unique sales job with Cutco Cutlery and Vector Marketing.   Vector recruits tens of thousands of people every year for the opportunity to sell Cutco, the vast majority of these being college students.  For those who stick with the company for at least a Summer, the experience can be truly transformational. The list of skills to be gained includes: Communication and influence Goal-setting and planning Time-management and self-discipline Overcoming adversity and mental…
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Joe Cardillo

031: The Luckiest Man in Vector with Joe Cardillo

Joe Cardillo considers himself “the luckiest man in Vector” because of all of the amazing connections that he has developed through his work experiences. He was born in Canada, but started with Vector/Cutco while in college in Michigan. He became a part of the Canadian start-up team for Cutco, then developed into the long-time head of the company’s Canadian operations, now General Manager. He is widely-known as one of the all-time greatest leaders in the company’s history. He and his wife Jennifer have four children, and they live in the Toronto area.

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Jim Lawrence

030: A Great American Success Story with Jim Lawrence

Jim Lawrence has been an elite professional in the Talent Acquisition industry for over 20 years. He was a star Track & Field athlete in high school and college, top sales leader and Branch Manager in Cutco/Vector, graduated from Washington State University and immediately married his high-school sweetheart and started their family. He used his Vector skills and experience to get a job that was not normally offered to recent college grads, and he has been a super-achiever in his industry ever since. He ran his own company for 12 years, has raised 2 daughters, and built a significant portfolio of real estate holdings in the Silicon Valley area. His is a true Great American Success Story!

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Rich Plaskon

029: How to Overcome Labels and Unlock Your Full Potential with Rich Plaskon

Rich Plaskon is a 30-year veteran of the Cutco/Vector business who has produced over $80 million in sales. As the long-time Division Manager of the Virginia Division, Rich established himself as one of the company’s top executives, and became a model of success, consistency, and financial well-being for many others. Now, he’s working in new role as National Sales Manager of the company’s NextGen organization, working to expand the Cutco sales opportunity to people outside the company’s traditional college student target market.

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Amber Vilhauer

028: Multiplying Influence Through Your Online Presence with Amber Vilhauer

Amber Vilhauer is an online digital marketing expert who supports business owners to establish a powerful, integrated online presence that gets results and empowers them to make a difference in their industry. After working in Cutco/Vector Marketing for several years, she started her own company called NGNG Enterprises (standing for No Guts No Glory) in 2007. Over the past 12 years, Amber has supported more than one thousand entrepreneurs on six continents to get results. She is the launch manager behind several #1 best-selling books including those for Mark Victor Hansen, Brendon Burchard, Lisa Nichols, Bill Walsh, and Les Brown.

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amiee and josh mueller

027: Two Different Paths To Success Together with Amiee and Josh Mueller

Aimee & Josh Mueller have teamed up to create a formidable “power couple” in the Cutco/Vector Marketing sales organization. In his 18-year career with the company, Josh has risen to become the #3 all-time sales rep in the history of Cutco, with almost $6 million in career personal sales and three National Championships. Aimee has been influential in the company in multiple roles, and more notably, has elevated herself from very challenging circumstances in her early life to become a best-selling author and National speaker, while supporting Josh in his business for many years. Together, they run a successful coaching and training business called Vast Action, which helps entrepreneurs, small business owners, and direct salespeople scale and maximize their businesses through consistent, quality, multi-channel communication strategies.

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Hiro Rodriguez

026: How Mentorship Can Change Your Life with Hiro Rodriguez

Hiro Rodriguez has spent a lifetime building mentoring relationships, on both sides of the spectrum. He started as a Cutco rep in my San Jose office, then was largely developed in the South Coast Division organization while at school at University of San Diego, and for several years after his graduation. He spent 2 years at Salesforce, then left to board the “rocket ship” at DocuSign. There, Hiro became the right hand man to CEO Keith Krach, one of the foremost business leaders in America, from whom he learned many incredible lessons about business and life. Now, after leaving DocuSign, Hiro is about to embark on a journey serving his country as the Chief Business Officer in the US State Department.

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Brandon Brown

025: What Makes A Sales Champion with Brandon Brown

Brandon Brown is on a short list of THE most talented and accomplished salespeople in the 70-year history of the Cutco/Vector Marketing sales organization. He has won the Silver Cup (representing #1 in the Nation) three of the past four years, and has broken numerous company records during his rocket-like ascent to the top of the company’s sales charts. Beyond his own success, he has mentored numerous other reps to elevate their performance into the levels of elite status in the company. Brandon’s “superpower” is his ability to remain curious — about himself, about others, and about business and life. The quality questions that he poses, and his powerful insights can enable others to catapult themselves ahead in sales and in life.

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Michael Coscetta

024: An Upward Spiral Of Career Success with Michael Coscetta

Michael Coscetta graduated from Harvard in 2003, and has already held powerful Executive positions in four different companies over his relatively short business career. Starting with the Cutco/Vector Marketing sales organization where he began as a student, Michael advanced to the position of Division Manager, responsible for the entire NYC Metro and surrounding areas. He later worked as the VP of Sales & Marketing for Structured Web, then moved to San Francisco to join Square, where he advanced as far as becoming the Global Head of Sales, responsible for growing the sales and business development organization from 40 to 200+ people across 5 major countries, accounting for $1 billion in annual revenue.

Currently, he’s back in NYC serving as the Chief Sales & Strategy Officer for Compass, a company which is striving to revolutionize the real estate sales industry throughout the US and the world. An extremely talented and highly intelligent leader, Michael is considered to be among the most successful and accomplished Cutco/Vector alumni.

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John Wasserman

023: Everywhere You Go, Leave It Better with John Wasserman

John Wasserman is currently the Division Manager of the PA/NJ Powerhouse Division, centered around the Philadelphia metro. During his illustrious 28-year career with the Cutco/Vector Marketing organization, John has become one of the highest-producing field managers of all time, with two National Championships and dozens of sales records. Even more importantly, he’s one of the company’s greatest developers of all time, having developed National Champions at every level of the business, and promoting five other Division Managers. An avid student of life and business, John has read hundreds of books on peak performance and leadership, and has written two outstanding books of his own. He lives just outside of Philadelphia with his wife, Gitana, and two teenagers.

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Fi Mazanke

022: Directly Connecting People To The Power Of Possibility with Fi Mazanke

Fi Mazanke is a successful life and business coach who has had a profound impact on thousands of leaders throughout her career. She spent 12 years working as the right-hand person to the legendary Marty Domitrovich in the Central Region of the Cutco/Vector Marketing sales organization. Eventually, she founded Direct Connect Coaching in order to bring her influence to a much wider-ranging group of people in many walks of life. Fi is on the cutting edge of getting people to explore their strengths and passions, while removing the blocks to allow these gifts to be at the forefront of their lives, both at home and at work.

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Jeff Gamboa

021: We Are #VectorTrained with Jeff Gamboa

Jeff Gamboa is currently the Division Manager of two Divisions in the Cutco/Vector organization, spanning much of the state of Florida, plus Puerto Rico.  He’s a 22-year veteran with the company and member of the company’s Hall of Fame.  He coined the term “VectorTrained” to represent the wide range of skills and competencies that people gain through selling Cutco, participating in Vector’s Leadership Academy program, and advancing into leadership positions with the company.  Jeff has been one of the company’s most prolific developers of talent, and his strategies and programs are emulated by many other leaders throughout Vector today.

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John Israel

020: What You Appreciate Appreciates with John Israel

John Israel is known simply as Mr. Thank You these days. After a stellar 16-year career as a Hall of Fame Cutco sales rep, influential manager, and coach or mentor to many other successful sales reps, John has embarked on a new journey to elevate the level of gratitude on the planet.  This began with his “Year Of The Thank You,” continued with the release of his book “The Mr. Thank You Project,” and has culminated with John launching his new career as a motivational speaker, teaching others how to understand and leverage the ROI of Radical Appreciation in their lives and businesses. A proud Gonzaga Bulldog, John now lives in Plano TX with his wife, Monica, their 2 young boys, and a third child on the way.

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Cathy Christen

019: Life As A Masterpiece with Cathy Christen

Cathy Christen is the current Division Manager of Cutco/Vector’s Gulf Coast Division, headquartered in Houston, TX. She is a 9-time National Champion in Office or District sales, and a member of the company’s Hall of Fame. She also runs multiple other businesses in several industries, and she mentors entrepreneurs across multiple markets to succeed in their business and life. Cathy is the best-selling author of “Life As A Masterpiece,” and is in-demand as a keynote speaker. A 17-year veteran in the Cutco/Vector business, Cathy is one of the company’s most dynamic and powerful leaders.

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ramez helou

018: Nothing Happens Until Something Is Sold with Ramez Helou

Known as “The Sales Doctor,” Ramez Helou is the Founder & CEO of The Academy For Sales Excellence, headquartered in the amazing city of Dubai.  Ramez has trained over 100,000 salespeople in at least 30 countries on 5 different continents over his illustrious career.  He spent 15 years with Cutco/Vector, advancing up to the position of Division Manager, and another 6 years with Unilever where he developed their sales organization all across Asia, Africa, and the Middle East.  For the past nine years, Ramez has been pursuing his passion in speaking and training sales teams all over the world, especially those involved in complex B2B selling.  He is also an adjunct Professor of “Sales, Leadership, and Management Skills” to MBA and Executive MBA students at Hult Business School, and he is fluent in Arabic, French, English, and Spanish.

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J. Brad Britton

017: To Be A Great Leader, First Be A Good Person with J. Brad Britton

Brad Britton is the current Southland Division Manager of the Cutco/Vector organization, headquartered in Anaheim, CA. His career with the company dates back to 1988, when he started as a sales rep in Texas. His path led him to Oklahoma and then California, where he was a National Champion District Manager in Sacramento in 1993. He became one of the top-producing Division Managers in the company, and ultimately took on the role of Regional Executive in the Western Region from 1999 through 2005. Brad left the Cutco/Vector business for nine years at that point, returning in 2014 to lead the Southland Division and spread his influence throughout the entire company through programs like the Cutco Cares World Impact Initiative, which he started. A true legend in the company, Brad has been directly responsible for at least $260 million in Cutco sales, and has indirectly influenced hundreds of millions more in sales.

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Jeremy Brotha James Reisig

016: With Our Words We Create with Jeremy “Brotha James” Reisig

Jeremy Reisig is a Hall of Fame Cutco sales rep who was #1 in the company in personal sales in 2002. He has pursued his passion for bringing inspirational music to the world as “Brotha James.” As a facilitator of group genius, he combines his skill for speaking and hosting events centered around personal development with the energy, fun, and positivity of his music. He is the Co-Founder of Fambundance, an organization where entrepreneurial families develop the tools, network, and experiences to carry family legacies forward.

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team culture - dan casetta

015: Building A Dynamic Team Culture with Dan Casetta

The host for Changing Lives Selling Knives is also the Western Region Manager for Cutco/Vector Marketing. Dan is a 7-time National Champion manager in Cutco/Vector, and has developed at least 12 other National Champions at various positions in the business. He has been known for building powerful and dynamic team cultures and helping many others to do so. This episode details the epic story of Dan’s summer Branch Office back in 1991, and some quick lessons that arose from that experience.

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Jennifer Gluckow

014: If She Can Make It There, You Can Make It Anywhere with Jennifer Gluckow

Jennifer Gluckow is a renowned national sales and sales management expert.  She’s the best-selling author of “Sales in a New York Minute,” CEO & Founder of her own sales training organization, and hosts the very popular “Sell or Die” podcast with Jeffrey Gitomer.  Jen has made it in New York City, and her mission is to help you make it anywhere.

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Jeff Bry Cutco

013: Being Someone People Want To Follow Jeff Bry

Jeff Bry is the Midwest Region Manager for the Cutco/Vector Marketing organization. A member of the Cutco/Vector Hall of Fame, Jeff is widely considered to be one of the most emulatable leaders throughout the entire company. His combination of internal characteristics, outward professionalism, and excellent results has made Jeff an amazing role model for thousands of people over his 30-year career with the company. He’s a proud Michigan State Spartan and lives near Detroit with his wife and 2 kids. 

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Jon Vroman

012: Living Life in the Front Row with Jon Vroman

Jon Vroman is an award-winning National speaker, and author of an amazing book, “The Front Row Factor.” He founded the Front Row Foundation, a non-profit organization that helps people with life-threatening illnesses experience the event of their dreams from the front row. His experiences in leading that organization have led him to develop a clear understanding of how to “live life in the Front Row,” and he explains the facets of that in this interview. More recently, Jon is the Founder of Front Row Dads, a group of entrepreneurial men from all over North America, who collaborate around the goal of being better fathers, husbands, and men of influence in their communities. Jon is well-known as one of the all-time most respected and admired Cutco/Vector alums.

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scott dennis

011: Becoming An Engineer of People with Scott Dennis

Scott Dennis is the Eastern Region Manager for Cutco / Vector Marketing. Scott has been one of the most prolific achievers in the company throughout his 29-year career. While attending the University of Notre Dame, he was one of the top college-student sales reps in the company. He was National Champion Branch Manager, set all-time records as a District Manager, and advanced to Division Manager, then Region Executive. He’s married with 3 kids, and a fourth on the way. Scott has been an amazing example of all-around excellence, both professionally and personally. His episode here is FILLED with valuable nuggets for people either in or out of the Cutco business.

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Adam Stock

010: Insights For Financial Success with Adam Stock

Adam Stock runs several businesses which touch many different aspects of personal finance. He’s the Founder and President of The Next Level Planning Group, one of the top revenue-producing wealth managers in the U.S. He’s also the Founder of Rising Stock, a profitability coaching program, and MyBooks.pro, a bookkeeping service. Adam worked in Cutco/Vector Marketing for about 6 years while in college and after graduating from Carleton College in Minnesota. He lives in the Chicago area with his wife and 5 kids. Through his guidance, Adam has been able to impact thousands of entrepreneurs and business people on their road to financial independence.

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Mike Muriel Cutco

009: The Sign You Need To Leverage Your True Potential with Mike Muriel

Mike Muriel is the Central Region Manager for Cutco/Vector Marketing, responsible for an organization encompassing parts of 16 states. A 27-year veteran with the company, Mike is a multiple time National champion, member of the Cutco/Vector Hall of Fame, and has inspired the entire company through his strong, driven leadership. Mike graduated from Williams College in Massachusetts, and lives near Chicago with his wife and 2 boys.

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John Ruhlin

008: How A Goat-Milking Farm Boy Became A World Leader In the Gifting Industry with John Ruhlin

John Ruhlin is the #1 sales rep in the 70-year history of Cutco, with over $8.5 million in personal sales. He pioneered the idea of leveraging Cutco as a high-class gift for clients and employees and has since developed that idea in the creation of the largest business gifting company in North America, the Giftology Group. His clients include major corporations across North America and at least 25 major pro sports franchises, who leverage John’s ideas to increase client retention. John’s best-selling book, Giftology, is bringing his concept of “radical generosity” to readers all over the world.

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Earl Kelly

007: How A Father’s Words Inspired Growth And Excellence with Earl Kelly

Earl Kelly is the Northeast Region Manager for the Cutco/Vector Marketing organization. A 30-year veteran with the company, he has served in an Executive leadership role in three different Regions, and is a member of the company’s Hall of Fame. Earl graduated from the Wharton School of Business at University of Pennsylvania, and is married with three kids.

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andrew bosworth facebook

006: Attitudes vs. Outcomes – How the Right Internal Mindset Leads to Spectacular External Success with Andrew Bosworth

Andrew Bosworth is one of the top Executives at Facebook today. He sold Cutco for two Summers while in college at Harvard, achieving College All-American status and becoming an Assistant Manager. He joined Facebook in early 2006 and became their Director of Engineering. While in this role, Boz invented Newsfeed, Messenger, and Groups. A true member of Mark Zuckerberg’s inner circle, Boz spent several years as VP of Advertising, and now serves as VP in charge of Augmented Reality and Virtual Reality.

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Loyd Regan

005: The Compelling Story of a Champion Cutco Executive with Loyd Reagan

Loyd Reagan is the current Southwest Region Manager for the Cutco/Vector sales organization. His region has been #1 in the company the last five consecutive years. He has a compelling story of success and achievement through some unique challenges in his life. Loyd is the father of five children, three of whom have sold Cutco at this point. He is one of the most respected leaders in the entire Cutco/Vector organization.

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Hal Elrod

004: Leveraging The Miracle Equation to Succeed in Business and Life with Hal Elrod

ABOUT TODAY’S GUEST Hal Elrod is one of the leading self-help authors and speakers in America today.  As the author of The Miracle Morning book series, Hal has impacted well over a million readers around the world.  He started with Cutco/Vector in 1998 and achieved Hall of Fame status as a sales rep with the company, before moving on to his own business, coaching, writing, and speaking.  He survived a near-fatal car accident and more recently, he conquered a very rare and aggressive form of cancer. He’s accomplished all of this by utilizing what he calls “The Miracle Equation,” which…
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angie macdougall

003: A Powerful Role Model – Successful Executive, Mother of Two, Ironman Triathlete with Angie Macdougall

ABOUT TODAY’S GUEST Angie Macdougall is a powerful role model, both inside and outside of the Cutco/Vector organization.  As a top-flight manager in Vector, Angie achieved Hall of Fame status in the company, while balancing the challenge of having two children.  She is also an accomplished triathlete, having completed events of the Ironman distance. She’s an all-around example of professional and personal success. (more…)
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Jon Berghoff leadership

002: From Revolutionizing Cutco Sales to Revolutionizing The Future of Leadership with Jon Berghoff

ABOUT TODAY’S GUEST Jon Berghoff was the youngest person ever inducted into the Cutco/Vector Hall of Fame. He revolutionized the Cutco sales opportunity by producing results that were far beyond anything that had ever been accomplished. After 4 years as the Director of Sales with Vitamix in which he quadrupled their results, Jon began the process of starting his own company to teach methods of leadership, creating engagement, and large group facilitation to companies and clients around the world. Today, his Flourishing Leadership Institute is revolutionizing the way that leadership is taught and implemented in companies and organizations all over…
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